CELEB BUZZ

FINANCIAL LITERACY
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December 11, 2022

‘Stop buying designer clothes!' - Lady Du dishes out financial advice to artists

Many artists have often died as paupers but clearly Lady Du doesn't want artists of her generation to suffer the same fate

She is very vocal about her success and how she struggled for more than ten years before her career blossomed. Singer and DJ Dudu "Lady Du' Ngwenya has opened up about how she uses her money wisely and how she bought all her assets in cash, including cars. Lady Du shares some pearls on how to make good financial decisions. "When you start making a decent amount of money, don't buy expensive clothes and luxury cars,' she advises. "So, here's what I did, I saved the whole of 2021, did not buy anything expensive, bought two properties, built apartments, and they pay me a salary.'

 PEARLS OF FINANCIAL WISDOM

The Woza singer went on to advise artists to invest in their careers instead of buying flashy expensive name brands. "Stop buying designer clothes! Buy houses, open businesses, invest in yourselves, when y'all know y'all have businesses that can maintain your lifestyle then you start buying your drip.' She says. "Net worth vs clout chasing. Last year I was on Forbes' top five list. I've doubled my asset value.' Lady Du says she sells everything and every little cent counts. "I sell everything; vegetables, cigarettes everything. I find people that are not working, open shops for them give them a start. They pay me 30% of what they make, this improves their lives also they don't feel like they are working for me.'

SPENDING WISELY

 Lady Du went on to advise artists that fame fades and one needs to be smart. "Producers and artists are not the same you can never be on the same level,' he says. "Kabza can drop 1000 songs in a year and buy whatever he wants. An artist is their last hit, you can't be on top forever, so you'll need to be smart! Invest in things that will bring your money back.' Lady Du says that every person on earth is talented, some just need assistance and financial backing. "Some have great teams; some have quality work but not longevity. The pie is big enough for everyone, choose your lane, stick to it and don't compete, instead better yourself daily,' she adds. 

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