While many brands have cancelled partnerships and some refuse to affiliate themselves, one of South Africa's leading shoe brands partners with Podcast and Chill. VAYA footwear has signed a first-of-its-kind partnership deal with the biggest podcast in Africa, Podcast and Chill with MacG. As part of the long-term partnership deal, VAYA will become the official sponsor and exclusive footwear partner.

SIGNED, SEALED!?

Despite the controversy and losing brands like Amstel and Old Mutual, Vaya has taken a leap of faith and given the podcast a chance. "As a fast-growing footwear brand in the country, we also have the ambition to dominate the African footwea rmarket,' The tells ZiMoja. "In our quest to be Africa's number one footwear brand, we had to find a strategic partner who is already a force to be reckoned with in the African continent.' This is part of VAYA's vision that made the partnership with the biggest podcast in Africa possible. VAYA was founded in2019 by former journalist Themba Makamo on the belief in overcoming all obstacles to accomplish success. Through lived experience and failure at different businesses for over 10 years, Vaya has become s success and created employment for others. 

WHAT THEY STAND FOR?

Themba explains that Vaya and Podcast & Chill share identical characteristics, as both businesses are founded by young, black, and gifted entrepreneurs. And that both businesses are founded from personal stories of trials, tribulations, and triumphs for both MacG and Themba. MacG says its success has helped to build more careers than it has destroyed. "Podcast and Chill as a platform has the ability to allow talent to thrive and strive. We can all pay testimony  the podcast has done for the likes of Dr. Malinga, Celeste Ntuli, Mpho Popps and many others who have since been featured on the show,' he says. "We chose Vaya as our exclusive footwear partner because of the shared culture of helping others, similar to Podcast And Chill, in their quest to achieve their goals and also giving second chances to those who have the courage to try again is in both our DNA,' explains MacG. Through their deal, Podcast and Chill's footwear will be sold exclusively at VAYA stores and online store. Starting this Friday,16 December 2022.